The Draw of Online Shopping and Tips for a Successful Holiday Experience


With the holiday season already upon us, most people are spending the most money that they do during a year. For many businesses, this means having a nice, full quarter of revenue. In fact, it’s a time period that businesses rely on in order to make a significant, visible profit.

By now, Black Friday and Cyber Monday are in the past for 2015, but that doesn’t mean that shopping is over. There are still many deals to be had up until Christmas–and even after, too. So, not surprisingly, as a consumer the chances that you’ll be inundated with offers and emails is extremely high.

This year, like in the past few years, the presence of the Internet has been felt in a dramatic way. While this year there were many people who went out even earlier on Thanksgiving day, a complementary amount chose to just do a few clicks on their computers and not bundle up in order to go out into the cold.

By now, it’s common knowledge that online-only retailers like Amazon have changed the landscape of how people shop. Many brick and mortar stores, like American Apparel, have filed for bankruptcy in recent months. In order to avoid a similar fate, pretty much every business has begun (or continued to) carve out their own space in the world of Internet traffic and commerce.

In contrast to last year where there was a push notification here and there, in 2015 there were so many opportunities to use apps on phones or tablets to access deals in a nearly instantaneous fashion. For example, Amazon made it possible for consumers to take advantage of deals through notifications, and Prime members got a buzz even earlier as a bonus.

Similarly, sites that research and compile deals, such as Brad’s Deals and RetailMeNot, took advantage of apps by communicating with consumers looking for a good deal (or two), as well.

Tips for the Rest of Season

If you’ve been around several holiday seasons, it may feel like you’re just inundated with a ton of information, and you’d rather just avoid it altogether. But we came up with a few tips to keep you feeling good throughout the rest of December.


  • Sleep. You need it, and you function best when you’ve clocked in a good night’s rest; it’s just like the importance of drinking water.
  • Make a plan. Write down everything you need to do and organize it, so you know what’s ahead and how to navigate.
  • Look for deals, but don’t become obsessed. Saving money is possible, and we all want to be the ones that pay the least, but you have to consider your time as a form of money.
  • Remember what the holidays are about and relax. The holidays can feel stressful, but allow yourself to experience the joy and love that come with the season too.
  • Reflect. We always have the ability to learn from our experiences. After everything is done, evaluate and think about how the experience of holiday shopping could be easier in 2016.

Do you have any other tips that have served you well during the holidays? Share it with us!

One Year Out, Has The Free Float Ruble Done Russia Any Good?

Just over a year ago, the Bank of Russia unpegged itself from a dual currency soft-peg, ending its dependence on the US dollar and the European Central Bank-backed euro. Under the peg, the the Bank propped up the rubble when exchange rates against the euro or dollar exceeded its boundaries.  In its announcement, the Bank of Russia said that exchange rates would be determined by market factors, making for greater efficiency in monetary policy, and ensuring price stability. The question is, a year out at their goal of a free floating ruble in 2015, has it done Russia more harm or good?

Not Totally Free Floating

Let’s start with the fact that Russia never truly achieved its goal of a free floating ruble. While the nation states they haven’t given up on the idea, seven months after announcing its untethering, the Bank of Russia and officials as far up as Putin started buying up foreign currency again, including heavy investment in the US dollar.

With the Russian economy already hurting from lower oil prices, the extended period of volatility pushed the exchange rate into a cycle of negative feedback, with depreciation dropping even lower than its 46% decrease in 2014. Even with the Bank buying the dollar back up, boosting Russia’s reserves to the desired $500 billion could take up to seven years, a matter that doesn’t seem to have Russian officials giving up on the short-term hopes of a free floating ruble.

An Economy In Crisis

Russia’s decision to unshackle the ruble has not only not fully worked, it’s still managed to create some big economic problems within the nation. Inflation is at a 13 year high, the nation is projected to see a visible increase in poverty and workers are already seeing their salaries and hours cut prompting a decrease in domestic spending.

The ruble was unable to stabilize even as Russia butchered itself to keep its goals progressing forward, leading to a drop against both the US dollar and the euro, even as the euro sank during the midst of the Greek debt crisis. The matter only fed into itself as the budget then destabilized in an effort to make up for the declining sectors, and foreign investment continued to decline, a crisis already in full swing after Russia’s conflicts in Crimea.

So has the free floating ruble helped Russia reach its goal of efficiency and stability. The answer is patently no on both accounts, and Russia seems to know that. After all, that’s what prompted the Bank’s return to buying foreign currency. That doesn’t mean that the Russian market can’t stabilize, though. Oil prices may be lower, but they’re maintaining. A cheap ruble is profitable for exporters, too, meaning that for the time being there’s some foreign interest in Russian raw material.

Internal statements seem to encourage a cooler-heads perspective, too, talking about the competitiveness and purchasing power of the currency as a primary concern. While there’s some debate as to what that really entails, Russia isn’t necessarily outright doomed, even if the hope of a truly free floating ruble might be.

Nasdaq 100 Nearly Hits 15 Year High

Wall Street kicked off November with a strong showing. The Nasdaq 100 has finally come back to where it was when the index was at the top of its game during the dot-com stock bubble 15 years ago. The highest 2000 closing record was achieved on March 27, 2000 at $4,704.73. The Nasdaq 100 closed at the beginning of this month at $4719.05. The stock index, which is comprised of biotech and tech sector companies, has regained and surpassed the loss it suffered after the tech crash of 2000.

The market crash during the 2000 to 2002 bear market was led by the biggest tech bubble crash in history. After such a major event, many were left wondering just how the tech market could recover. But factors like inexpensive money and the massive stimulus from the U.S. Federal Reserve has helped the market climb out of the hole.

But skeptics wonder if the rises are sustainable and warn that another market bubble is brewing. Investors seem unphased and willing to take risks despite the expensive company valuations the tech industry is known for, the threat of the upcoming interest rate hikes, and potentially lower earnings due to a stronger US dollar. Also, the Nasdaq is not the same market responsible for the millennial crash.

Other indicators of economic health are the prevalence of lending services, such as car title loans Corpus Christi, which has remained stable for the third quarter in a row.

The Nasdaq was the go-to index of the 1990s when tech stocks like Intel, Oracle and Microsoft ascended to meteoric price levels almost overnight. Anyone with an idea and an IPO could get in on the game. Amateur day traders and investors were making a killing. Until the bubble burst.

Today’s Nasdaq is a more mature, stable environment. Investors are more cautious. And Nasdaq is no longer all tech. There are a variety of other offerings including healthcare, current favorite of the moment–biotech– and social media stocks.

The recent rise to match or surpass all time highs is attributed more to the biotech sector than the tech sector, although tech titans like Apple, Google, Facebook, and Twitter have contributed considerably to Nasdaq’s growth. Tech is still highly represented in the Nasdaq 100, with 38 of the companies being in the tech field. And the top five performers of the Nasdaq-100 Technology Sector Index are companies with market capitalization ranging from $13 billion to as high as $500 billion.

Heading into its historic trading session, the top five Nasdaq 100 year to date winners included:

  • NVIDIA Corporation. NVIDIA is the top performing constituent of Nasdaq-100 Technology Sector Index, gaining more than bigger players like Google, Facebook, and Apple. Shares are up 41.50% year-to-date.
  • Google Alphabet. Second on the list with a 35.40% return year to date and no signs of slowing down.
  • Facebook comes in third at 30.70% stock returns year to date.
  • Cognizant Technology Solutions Corporation is up by 29.34% this year. The IT, consulting and business services provider is ranked as one of the fastest growing companies in the world.
  • Citrix Systems comes in 5th on the list. The company’s shares have risen 28.68% year to date thanks to its virtual and mobile software solutions.


Youtube Begins Charging Subscribers

Perhaps Youtube has become envious of Netflix and other subscription services, because the world’s most expansive and frequented vlog has decided to introduce a subscription service. The news have been received with mixed feelings, with many people expressing their surprise at Youtube’s new strategy.

Youtube is considerably popular largely because of its free-for-all services. So, why would they actually introduce a subscription service? Aren’t the proceeds made from adverts enough for Google?

According to Google, the pay subscription service will be known as Youtube Red. So far, the company has tested it out in the United States at a subscription cost of £6.50 or $9.99 per month. The same subscription cost will be replicated as the company rolls out the service to the rest of the world.

Youtube is already a comprehensive vlogging service that’s increasingly ideal for social media users for free. Does Google plan to reduce the free privileges to trigger people into paying for subscription? What will pay subscribers have over other Youtube users?

Just as in the Youtube Red test in the US, pay subscribers will have access to a couple of exclusive videos, including feature-length pieces uploaded by popular vloggers. That means that they will indeed reduce the privileges for other users. Additionally, pay subscribers will be saved from the pain of rewatching adverts, most of which are usually automatically played before actual videos start running. But are adverts already too much of a struggle that people are willing to fork out $9.99 to be saved from them? Are the exclusive channels actually worth it?

Google projects that it will successfully convert millions of users into paying subscribers. Analysts think otherwise — turning subscribers who already expect free services will not be a walk in the park. According to Brian Blau, a Gartner analyst, Youtube has done a commendable job offering alternatives for users to choose from. He further adds that unfortunately, the introduction of payment channels hasn’t always done well, and the overall adoption of the pay subscription depends on how users balance the pain of sitting through lots of ads and the attractiveness of the exclusive channels.

Ian Maude, another analyst, who works for Enders, gave mixed comments too on the whole issue of Youtube introducing pay packages. According to him, Youtube will never be successful in converting 50% of its users. They will only manage to attract a few subscribers into their pay subscription service. This however, as he further added, shouldn’t be a problem for Google since they have deep pockets and their main goal is coming up with original, exclusive content — not just relying on third party contributors.

If original content is indeed on Google’s pipeline, we should gear up for renewed competition against Netflix and the likes. It would however be largely detrimental to Youtube if the current privileges enjoyed by general users were reduced just to drive them to the pay package. Since the package has been free in the United States since the 28th of October — and will remain so for a month as its being rolled out to the rest of the world — it’s only a matter of time before we get the actual feel of the new Youtube pay subscription.

The Envelope Budgeting System and Why it Works

Most people these days understand the importance of creating a budget. A budget can help you track your spending, manage your expenses, and save money for the things you want and need.

Creating a budget can be a fairly simple prospect. Sticking to that budget, however, is a whole other story. It’s for this reason that the envelope budgeting system is such an effective tool, especially for those who struggle to adhere to the budgets they draw up.

How it Works

As the name suggests, the envelope budgeting system involves putting actual hard cold cash in different envelopes, each with a specific designation. Under this system, you’ll have one envelope earmarked for your rent or mortgage payment, another for food, a third for your cable bill, and so forth. Instead of paying your bills from a single bank account, you’ll take the money you need out of the appropriate envelope as often as needed over the course of a given month.

Let’s say you typically need $400 per month to pay for groceries. Instead of charging food on your credit card, you’d fill your grocery envelope with $400 in cash at the start of the month and physically dip in every time you go to the store.

The Downside

Technologically speaking, the envelope budgeting system is a major step backwards. After all, who wants to sit there counting out cash when bills can be paid online or via apps and debit cards? Additionally, using cash for all of your purchases means potentially losing out on the chance to build credit, not to mention the cash-back incentives most credit cards offer.

But Here’s Why it Works

Though the envelope budgeting system might seem a bit dated, it can be really effective in helping you avoid overspending. Remember that $400 grocery budget? Let’s say you plow through it more quickly than expected and find yourself with just $80 left when you still have half a month’s groceries to buy. Once you see that short supply of cash, you’ll be more inclined to shop wisely during your last few grocery runs.

The envelope budgeting system can also be extremely helpful when it comes to keeping tabs on your spending. Let’s say you withdraw $100 in cash from an ATM and use it to pay for things like coffee and restaurant meals. That money might be gone before you know it. On the other hand, if you put money into specific envelopes, you’ll know exactly where it’s going. And, because you can see your supply of cash physically diminishing in front of your eyes, you’ll be less likely to overspend on frivolous things.

The Bottom Line

While the envelope budgeting system does have a few disadvantages, it can be a great form of self-discipline when it comes to spending and saving money. If you’ve struggled to stick to a budget in the past, you may want to give the envelope system a try. Besides, there’s nothing like the feeling of peering into those envelopes at month’s end and seeing a few extra dollars lying around.


How Businesses are Using Webinars to Scale Effectively and Convert Leads at High Rates

If you’ve never heard of a webinar before, the concept is simple. It’s a seminar held over the web. By means of a service like GoToMeeting or even a free alternative like Google Hangouts, you host a training session to convert your audience into paying customers.

Webinars have quickly become one of the hottest marketing techniques, and it’s because they’re one of the most efficient ways of converting leads today. The successful Greek journalist and entrepreneur Taki conducts webinars that convert at a rate of 21 percent. Part of the reason webinars are such a pwerful marketing tool is because they’re a visual medium that allow you to demonstrate very clearly how your product or service can benefit the audience. It’s almost like doing a one-on-one presentation with a potential client, except better because you can potentially be “one-on-one” with thousands of viewers—and you never have to leave the comfort of your home or office!

To get the most out of webinars, there are some proven steps you should follow.

Finding the Right Topic

First off, it’s important you select a topic that’s relevant to your audience (your subscribers). Since they’re subscribed to you, you already know they’re interested in your service. But to nail down a specific topic that addresses their needs, it’s best to reach out directly for an opinion. Brainstorm, then send out an email to your subscribers gauging their interest by having them sign up well in advance.

If you get favorable response numbers, you know you have a good topic on your hands, one that will lead to sales.

Also, it doesn’t necessarily have to be a product or service you offer. You can find a presenter whose services will help out your audience. You charge affiliate commissions on all sales resulting from the webinar.

Create Killer Landing Pages

One of the most important steps is to create persuasive landing pages that people can’t resist opting into. Include captivating descriptions about the host and presenter, describe the kinds of results your audience will get out of the webinar, and include customer testimonials from past webinars. Then, make sure to include a very noticeable call-to-action (sign-up for the webinar) button.

In addition, you should devote a lot of attention to your “offer” landing pages . These are the pages where your audience will be able to buy your products or services.

Practice Beforehand

You don’t want mistakes when you’re in front of thousands of people. Create beautiful slides with Powerpoint or Keynote and rehearse your remarks, your transitions, and your pitches.

Send Reminder Emails

Your sales funnel depends on getting maximum attendance. Send reminders before the date and even the same day. Make sure to give people a “last chance” to sign up for the webinar!

Make Your Pitch

Remember, the whole point of the webinar is to make sales. Make several pitches throughout (do it without being overbearing), emphasizing the results people will get. Create exclusive offers, such as a discount that will only last ten minutes following the close of the webinar.

Send a Follow-Up

After the webinar, remind people of your product by sending them a follow-up email. Include a summary of your presentation, copies of slides, and all the links mentioned during the webinar.


Webinars are working wonders for the big players online marketing. Lewis Howers has built his entire seven-figure business with webinars and KissMetrics is making $13,000 in sales per webinar. Even small brick and mortar businesses and leverage webinars to maximize conversion and boost profits.